Wednesday, June 25, 2008

Oh so un-fair!

There is this strange obsession Indians have with fair skin. I should know, I spent most of my growing up years thinking that I was ugly, and feeling somehow inferior to cousins and friends who were fairer. Even now the feeling hasn’t completely left me, I still take compliments with a pinch of salt, but atleast it no longer has anything to do with the colour of my skin.
I don’t know where I picked it up from, for we had no such discrimination in the family. I guess it was, as it still is, the larger perception in society that had fed my insecurities. Sadly this continues to be the case, now more than ever before, and taken to new heights by the aggressive advertising by rival cosmetic companies.
Cosmetic products, like any other consumer products, need to constantly redefine themselves, with better packaging and catchier by lines, even if the basic message remains the same. The most widely selling face product in India are ‘fairness’ creams, products that promise to make you fairer over a period of time. So while this ‘get fair skin’ theme has remained a constant over the years, the advertising for such products has had to come up with new and innovative ideas to emphasise its importance. The latest in this series, currently on air, is the Pond’s White beauty ads (here are links to episode 1 and episode 2).
Now this is not a simple ad. It’s a series of ads, that apparently has a name, the ‘novella’, and a definite storyline. It is episodic, with one episode released every fortnight. The first time I saw it, I thought it was a promo for a film, given its cast, (popular Bollywood actors Saif Ali Khan, Priyanka Chopra and Neha Dhupia) and production value (its very slick, shot like a Karan Johar film) and Pond’s was just riding along. It took me a while to realize it was a short film showing on TV, in small capsules, specifically to advertise a product by Pond’s. Talk about big budget advertising!
The product is a fairness cream that claims it can transform your skin to a ‘pinkish white’ (or a ‘pale white, you choose’.) I am stumped by this claim. Though I must admit I admire the audacity. Can you imagine pinkish white Indians?!
What makes me write this post however, is neither of those two sentiments. It is instead a sense of alarm. The ads are really well done, and the stars are current favourites. Even a skeptic like me can see how well it will be received by the general public. (I would not be surprised if this series is a big hit, and leads to a number of such ‘novellas’ in future.) The implications of such a success are, to my mind, frightening.
Such reckless and irresponsible advertising is nothing new. But irresponsible advertising that is also effective and successful is certainly something to guard against. Question is, how?

Tuesday, June 24, 2008

Walking around in fading light...

... on the roads of south Mumbai, rushing from an exhibition to a screening, I couldn't help but stop a few times...










Wednesday, May 14, 2008

The Mumbai local

My friends keep asking me why there are no pictures on my blog. A cinematographer, and only writing? I my defense I say, well, I am more than just a cinematographer. But they do have a point, so here goes… a few pictures on one of my favourite things about Mumbai, the local train.








Sunday, April 27, 2008

A minor issue

I had one of ‘those’ arguments with a friend (let’s call him X) yesterday. The kind that I’ve had with myself an umpteen number of times, and in which somehow or another I am not able to defend my stand convincingly, not even with myself.
So here’s how it started. We are on our way back home and take the local train. We decide to stand near the door. The train starts, gives a jerk and starts again to pick up speed. The whole thing is over in a matter of seconds, but for us it is the beginning of a conversation that lasts for most of the 20minute journey.
The jerky start reminded me of a thought I had sometime ago on a similar journey, when I was forced to travel during rush hour. Rush hour traveling in local trains in Mumbai is a nightmare, especially for someone not used to it. Apart from the obvious discomfort of traveling in a train packed beyond capacity, there are the unwritten rules and etiquettes of train travel that separate you from the regular crowd, so that to the seasoned eye you stand out like a sore thumb. I have stopped trying to fight this, I no longer try to blend in. I am an outsider and refuse to be apologetic about it. But that’s a subject for another post.
So on this particular occasion, I was standing near the window, in the space between the seats. This is the best place to be if you are traveling a long distance, because you can stand in one place, and nobody asks you to move right or left or further, and you don’t get jostled around when people behind you try to make their way to the door. However the problem with standing here is that there are no overhead handles to hold on to. So you end up holding onto the grill in the window or maintain balance with a hand flat against the wall. But mostly, and especially if you have a reasonable sense of balance, you end up standing with your feet a little apart. This is what aggravated my problem that day.
What was my problem? My problem was the jerky start. Every time the train started from a station, it started with a jerk and then at least one more before it began a smooth pick up. I might have noticed this before but it stayed at the back of my mind. On that day however, I was forced to think about it at length, because of how I felt every one of those jerks in my knees. On that day, given that I was traveling from Borivali to Churchgate and there are 19 stations along the way, that’s a good 19 times in the space of about an hour. I’m not saying that I have bad knees, or that the jerks were so bad that my knees started hurting. I’m just wondering about the men and women who do this every single day.
Local train is the lifeline of the city of Mumbai, its chief and most convenient mode of transport. I am definitely a fan, and that has as much to do with the efficiency with which it is run, as it is to do with my leaning towards public transport in general. Every day millions of people travel by local trains, to work and back. And they do this for years on end, possibly all their lives. And given how crowded trains are at rush hour, there are about twice or more, people standing as there are sitting. Imagine the number of jerks, however small, an average pair of knees goes through in a day, and then a week, month, year and so on. I’m no expert, but I would imagine it would be doing some amount of damage, especially as one grows older.
How difficult can it be to start a train more smoothly, to be more careful, in the interest of all those passengers? I have a feeling it’s not impossible, it’s just that the drivers have not thought about the damage they might be doing. It’s a matter of expertise for sure, but it’s not an expertise that cannot be developed. It’s just that nobody has pointed out to them that they need to develop it.
And that brought me to my next observation, how is it that something like this has not been looked into? Or has it been, and I don’t know about it, in which case I stand corrected. But of all issues that I have read about concerning public transport in the city, and specifically local trains, while the quality of travel has been discussed, and new trains are being designed, this particular concern has never even been voiced, let alone addressed. Is it that nobody has noticed? Is it that nobody has noticed because we have got accustomed to accepting things as they are, grateful if they are going even half right, and attempting to improve only after something goes drastically wrong? Is it something to do with our very attitude as Indians? Is it related in however indirect a way, to our complacency about all the deaths in accidents related to local trains? If human life can be of such little consequence, surely human comfort has no place in our minds and our busy schedules.
This was pretty much the argument offered by X. He asked me to look around me, at the people traveling with us. Did they care about a measly little jerk? Unlikely, I admit. The average Indian, and certainly the average Mumbaikar, has a thousand other things to worry about. Not to mention the fact that he is perfectly aware of how much worse it can be. After all almost everyone has traveled by State transport buses, on rural roads at some point or another in their lives. Compared to that, the local trains in Mumbai are sheer luxury.
And herein lies my confusion. I know X is right, but I believe, so am I. Just because things could be worse, are indeed, much worse in most of the country, should not mean that it is improved where there is scope for improvement with minimal effort. Just because the common man has learnt to accept his plight with such resignation, and for so long, that something like this doesn’t even occur to him anymore, should the experts continue to ignore these apparently minor issues?
Is the collective damage to millions of pairs of knees every day a minor issue, and thinking about how things can be made more comfortable for them, such a waste of time for officials and experts designing and running our public transport now and in the future?
Was it a waste of time to even have written this post?

Tuesday, April 1, 2008

Bhutan Diary 10: The Punakha Dzong

Our next stop was the Punakha dzong. Dzongs are forts that used to be political and administrative centres. Some dzongs still function as government offices, and almost all functional ones also have shrines and monks residing within the premises. The Punakha dzong is beautiful, and this being our first visit to one, we didn’t know what to expect. We were stunned and awed into silence.
Here I shall let the pictures speak. They were not shot for the purpose of this blog, so they’re far from adequate. But they still speak way more than any words of mine possibly can. Suffice to say that we spent way more time here than we intended to, and dropped the idea to travel to the Wangdue Phodrang dzong.
I could however mention one little thing here. In one of the rooms on the first floor, we found a shrine. This is different from the one in the picture. Those were huge idols in a big hall. This was a lot more modest, a room with a shrine, and a monk quietly at work. He was making one of those decorative pieces with multicoloured concentric circles that we had seen in every temple we visited. We were curious about it, but the monk did not seem to speak Hindi or English. In fact he didn’t seem interested in speaking at all. What was really interesting was the material he was using, it seemed like white butter. That’s what made it so soft and easy to mould. He mixed it with colours (don’t know what he used for colours, but I could see coloured sticks lying around) to get the pastel shades. He would squeeze out a small piece from the coloured balls he’d made, and work it into a circle with his fingers. He made several of these in different sizes and colours. And then he put them together one over another in decreasing size. They stuck easily. And then would attach it to the main sculpture he was designing with a toothpick.
I wanted to stay awhile longer, spend sometime by the clear green water, but it was getting late. As I mentioned earlier, drivers in Bhutan don’t like to travel after dark, and sure enough the traffic reduces considerably as the sun goes down. We went back to Punakha town to see if we could find some more passengers to Thimphu. While the driver scouted around, Ramya and I looked for something to eat. But it was too much to ask for a sleepy little town like Punakha. One small restaurant that we found had a fixed menu that they were serving at that hour, and it was non-vegetarian. Being vegetarian really can be a huge disadvantage in some regions.
The driver hadn’t found any passengers, so we left, an uneventful drive back to Thimphu. How I missed Toshi!

Bhutan Diary 9: Punakha-a temple of 'fertility'

We woke up the next day to a beautiful morning view of Punakha. And no water!
(My lousy net connection no longer lets me upload pictures to blogger. However the pictures can be viewed here, uploaded through the Google uploader for Apple. Love Google. Love Apple. Love Canon (not relevant here, but what the hell!)
The next hour and a half was spent waiting for water, over cups of tea and coffee (I had to switch to coffee, which I felt was a safer choice, after a disastrous cup of tea), and a couple of trips to the kitchen, but mostly hanging around in the pigeon-shit infested balcony. It was a beautiful, peaceful morning, as I suspect most mornings in Punakha are. The air was clear and crisp, and in the distance, in the compound of the local temple, we could see a couple of monk boys fooling around with a hosepipe. They were probably supposed to be watering the plants, but were busy chasing each other. I was a little upset about the water situation, or atleast I wanted to be, but with each passing day I was realizing how difficult it was to be angry in that country, and indeed with its people.
Rather delayed, but well fed with a breakfast of scrambled eggs and toast, we set out to explore Punakha. Our first stop was Chimi Lhakhang, a small 15th century temple, sitting on a hillock shaped ‘like a woman’s breast’! On the way we crossed this board with posters of election candidates. Bhutan, as you might know, recently became a democracy having held their first ever election last week. This change was ushered in by none other than the King himself, another indication of the sensible, far sighted man he appeared to be. No wonder the Bhutanese dote on their King.
Our driver, this time a Nepali fellow, dropped us at the foot of the hillock at the entrance of a narrow, kachcha path. We walked through a small village and then some fields and soon enough had lost our way, which was strange because we could see the temple and so knew the general direction we were supposed to head in, but it was such a narrow path, that it was easy to get misled. There was nothing to distinguish the paths made by the villagers who worked in the fields, from the one that would have led up to the temple. Ramya realized we were off course, and we retraced our steps until we reached what we thought was the correct way. The walk up could not have taken us more than 35-40 minutes, but city bred, or should I say city spoilt as we are, breathing polluted air, and doing little by way of exercise, we were a little breathless on our way up. But the beauty of the surrounding landscape more than compensated. As we climbed up the small hillock, we realized it was surrounded by hills on all sides, and far in the distance we could see a river, on its leisurely, meandering course, while closer home in another direction was the picturesque little village we had crossed. Between the village and the hillock were stepped fields. And of course the hillsides were dotted with small white houses.
Chimi Lhakhang is a temple dedicated to fertility. It is frequented by childless couples or those who have suffered miscarriages or early deaths of their children. It is believed that the blessings received help in conception and in keeping children safe. A wooden effigy of a Drukpa Kuenley’s male organ is used to bless pilgrims. (This part I read on my way back from the temple, otherwise I would have asked to see it for sure. We weren’t ‘blessed’ with any such thing of course.)
As is usually the case, the most beautiful part of the trip was the journey, in this case, the climb up and down. We spent some time inside the shrine, but were mostly outside, walking all around the temple. While we were there, several other people came visiting, including an Indian couple that looked distinctly Bengali. We had no intention of making any polite conversations, so we steered clear of them. What fascinated me were the Bhutanese women who were walking around with complete ease in their high heels and half kiras. They weren’t exactly walking on paved roads or flat land!
Soon enough we were on our way back. This time we didn’t lose our way. We reached a little early though, our driver who had taken other passengers in order to make a little extra money while we were at Chimi Lhakhang, hadn’t yet returned. So we looked around for tea at the few small shops at the beginning of the path. Strangely enough they didn’t have tea, but a giggly young girl at the first shop offered to make some black tea. ‘No milk,’ she apologized. Ramya was happy with this too.
Then came a memorable experience for me. I wanted to pee. I asked her if I could find a toilet. She giggled some more, and told me I could use theirs. Their ‘toilet’ was a small shack at the side of the house, made with wooden planks, with gaps between the planks, and a couple of positively gaping holes. It stood on top of a pit some six feet deep, with some more planks thrown across. Below I could see the muck, though incredibly it didn’t smell much. What was a bigger source of consternation for me was a boy in the distance who had seen me enter and was looking at the shack for sure. I could see him through the damn gap, could he see me? I wont ever know of course. I took a leak as quickly as I could, and ran.
While Ramya had his tea, I took out my camera, for a beautiful shot that I didn’t get. An old man had come and parked himself on a bench right next to the window of the store, and was playing with a child, while the woman looked on from the window. But as soon as she saw the camera she backed off. No amount of persuasion worked, ‘Not interested,’ she told me emphatically.

Monday, March 3, 2008

Bhutan Diary 8: Onward to Punakha

We had started walking back already when Ramya mentioned that he would like to learn one of those instruments, and wondered if they would admit an Indian. So back he went to find out details, while I went on to the Bhutan National Bank to make enquiries about the money transfer. This turned out to be a bit of a wild goose chase because the bank had closed for transactions by the time I reached, and then I had to see the manager who sits in the corporate office in another building (which was, fortunately, a short walk away) and he was on leave. But I was helped along by the ever friendly Bhutanese, and a phone conversation with the manager later, I had the solution to our financial woes. In the meanwhile, Ramya found out course details, but could not find out whether he would be allowed to join because the RAPA head was away. But he got the email address, and so it seems Ramya might well be back in Bhutan for a longer stay!
Back at Centre Lodge, we picked up our luggage, and headed towards the bus station. We had been told that we could get shared cabs to Punakha for 150/- per person. This is what we thought we would do. As it turned out, cabs to Punakha were not as frequent as we had been given to understand, and the one of two that we found was willing to take us for not less than 250/-. We gave in, and headed off with a friendly couple, whose name I have forgotten. I say name because what I do remember is that they both had the same name. It made me wonder how weird it must be to have the same name, if they were actually married or seeing each other, which seemed to be the case. We also realized why we were being overcharged. We were leaving really late, and most of the journey was going to be in the dark. That is always a risk given Bhutan’s mountainous terrain and hence the higher charge.
The drive was pretty, especially because of the changing light. Punakha is in a valley, at a lower altitude than Thimphu, but to reach it one has to cross mountains that are higher. It got rather chilly on the way, and there was frozen ice by the sides of the mountainface. It was all very thrilling. The high point of the drive however, was undoubtedly the driver, Toshi. He was the most talkative fellow we came across in Bhutan. The man was full of energy, and talked non stop for the three odd hours that it took us to reach Punakha. He was smart, his English, which he spoke with an unrecognizable accent, was better than that of the other drivers we had come across, and he had some attitude! All this made him great company. He spoke about a variety of things, ranging from the behaviour of women in Bhutan (incited by my willingness to sit on the front seat, which I didn’t eventually do, but which met with appreciation from him, for apparently the Bhutanese women didn’t), his family, his work, his many years driving a taxi, and his gradual shift from a hired hand to owning his own car, weather, music, tourists, places to see in Thimphu and in Bhutan, the difficult climb up to the Taktshang monastery, the recent influx of the newly rich call centre young crowd from India, party hotspots in Thimphu, places to get weed… you get the picture. This is apart from the parallel conversation he carried on with the Bhutanese couple, in Bhutanese. To top it all, he was a very safe driver. It certainly was one hell of a drive.
In the middle of all this I got him to promise that he would help us find a decent hotel in Punakha. This he did; although we rejected the first hotel he took us to for the room didn’t have a heater, and I could no longer think of an existence without it. At the second hotel, we heard the word ‘balcony’ being mentioned in the conversation, and Ramya and I smiled at each other. Yes, it had a balcony which looked out to the small town that was Punakha, and the mountains beyond. That settled it for us. I don’t even remember anymore whether we had a heater in the room.
We dumped our luggage and decided to eat at in a different hotel. Mistake. Punakha is tiny and it was the off season. It was only 9 o’clock, and the rather big restaurant that we had crossed on the way, and decided to eat at, was simply not serving food. What is very sweet about the hotels and restaurants in Punakha, as indeed in many others all over Bhutan, is that they are all family run enterprises, with the family often staying in the same premises. What it means is that its common to see a family sitting around a heater and watching television or chatting in the reception. This is what we found in the two hotels and one restaurant we were at in Punakha. It gives a very homely feel to the hotel.
Back to out hotel then, and we requested them to make us some dinner, while Ramya and I tried to guess the young girl’s age. We had met two women and one boy sitting in the reception, and while we waited for the rice and another datsi preparation, this time with spinach, to arrive, we tried to figure out what their relationship might be. I couldn’t tell whether the girl was the boy’s sister or mother, and Ramya thought I was mad. He said she was younger. Obviously I had not taken as good a look at her as he had, for he was right. She was a young, pretty girl called Sonam (again!) and was aware that she shared her name with a Bollywood actress who was being launched in a big budget film called Saawariya. Ah, the reach of good old Bollywood! It was her family that owned the hotel, and the boy was a cousin, a journalist who was working elsewhere but was visiting them for a few days.


In the restaurant


The food was just about edible and the ‘local wine’, which turned out to be the same Bhutanese sake, or rice beer, was worse. But our spirits were high and we had a nice little chat with the boy, who joined us at the table, and offered to drive us around the next day in case we were not able to find a taxi early enough. In fact we were so excited, sleep was a long way off, so we actually ended up having multiple cups of tea.